The Ask
Increase accessory sales and get people
to think Verizon when they’re accessorizing
their home and phone.
Insights
We’ve almost all had “that” ex that we keep around because we don’t know how to get rid of them.
And we all have “that” accessory that we keep around because we don’t know how to get rid it.
Solution
We ask people to dump their ex-cessories at a Verizon store for a discount on their (one and only) accessory.
